The Brooklyn Nets Have Seen The New Toronto Raptors Logo Before
Drake applauds the new Raptors logo. Credit: Dan Hamilton-USA TODAY Sports
The Toronto Raptors are changing things up. With their logo that is.
Today the team unveiled their new logo on their Facebook page:
As Eric Koreen of the National Post reports, this new “shield” is all part of the team’s “popular “We The North” marketing campaign:
"The team is poised to make this official on Friday afternoon, and the logo will be reflected in a re-design of new uniforms that will be in place for the start of next seasIt is part of the “We The North” marketing campaign, which the Raptors collaborated on with creative services firm Sid Lee. During last season’s playoff series against Brooklyn — hold that thought — and select home games this year, the a giant black-and-white “We The North” banner has been passed around the lower bowl of the Air Canada Centre. The logo, which depicts a claw mark across a basketball, has been in place for the past “four or five months” according to a Maple Leaf Sports and Entertainment spokesman. The new uniforms and colour scheme will be unveiled sometime in the new year. Expect black, silver, white and red to all be involved.Drake, the team’s global brand ambassador, has also been involved in the re-design."
Well Drake, it seems like you are following in the footsteps of Elaine Benes, because you “ripped off a Ziggy.”At least that is what the Brooklyn Nets think.
The Nets do have a point as the Raptors logo does looks suspiciously similar to theirs. There are of course some differences but they are not that major.
Looks like this debate will need to be settled on the field of battle aka the basketball court.